Pssst, Moms: Kohl's and Britney Spears are teaming up to dress your daughter!

I could hardly believe this newsflash when I read it on Dr. Laura's blog:

Kohl’s Department Store has signed a deal with Britney Spears for her to “represent” their Juniors clothing line - you know, the line for young girls. Part of this deal is to promote her music and current tour. Parents, here’s a sample of what Kohl’s sees as a great match for your daughter:

“Get Naked”
My body is calling out for you, bad boy
I get the feeling that I just want to be with ya’
Baby, I’m a freak and I don’t really give a damn
I’m crazy as a mother ‘effer’
Bet that on ya man

Get naked…would you mind?
Take it off (I took it off)
Get naked.

Her so-called “Circus” tour is highlighted on YouTube. Ya gotta love the guys in leather thongs and those tassel pasties she sports. Frankly, she makes Madonna’s Virgin tour look downright virginal.

Kohl’s Department Store must know that:
* Her first marriage lasted 55 hours.
* Her second marriage lasted a bit longer
* She posed in the nude for Harper’s Bazaar
* She flashed a naked crotch at photographers getting out of her car
* She has been busted for drug use
* She lost custody of her children because of child endangerment issues
* And on and on….just the role model for our young daughters of today. (Click here to read the rest of Dr. Laura's commentary)

What in the world is Kohl's thinking? Aside from the reasons Dr. Laura highlights in her blog post, Britney Spears is not even relevant to the target audience Kohl's is trying to reach! Most of them are too young to remember the sane and stable Britney Spears and only know of her latest escapades that drew unified cries of preteen and teen "Ewwwww, she's soooooo groooooossssss!" Not to mention, she's sooooo yesterday! If you want to sell clothes to preteens and teens, how about using someone relevant to that audience like Taylor Swift, Selena Gomez, or Demi Lavato? Britney's expiration date for this market was up long ago.

Look, I'm all about giving people a second chance, but Britney is on chance #5237 and not showing any intentions of cleaning up her act. If you have any doubts, consider her song on her new Circus CD entitled, "If U seek Amy." Go ahead and say that real fast and see how it comes out, okay? Let me give you a hint just in case you're still trying to figure out this mystery tongue-twister: "F*CK me."

It certainly begs the question: Who at Kohl's made this ridiculous decision to hire Britney Spears for this campaign? My guess is a board room full of old men who are completely and totally out of touch with reality. Look guys, all you had to do was pick up the receiver on your old rotary dial phone and give your tween and teenage granddaughters a call. If you had run it by them first, you might have been clued in to Britney's irrelevancy to this audience when they mumbled, "Gramp-pa, is she the one who shaved her head bald and doesn't wear panties in public? Cuz yeah, my friends and I feel real sorry for her.... I think I even saw her perfume on sale for 75% off the other day."

Or maybe Kohl's was fully aware of the risk they were taking in hiring Britney and gambling on the old marketing strategy that "there is no such thing as bad press." Quite a gamble if you ask me, especially in this economy where mom and dad are looking for any excuse to cut back on the spending. As Dr. Laura said at the end of her post: "You parents ultimately decide where your children shop and what they buy." Amen, to that, Dr. Laura. The power is with the people. As Christians, one of the most loving things we can do for Ms. Spears is to pray for her, while at the same time, close our wallets. It's time to send a message to both Britney and Kohl's that makes it clear that we will no longer be rewarding bad behavior.

UPDATE: Many of you have requested contact information for Kohl's. After posting the media relations # obtained from their homepage, my Assistant, Shawna was contacted by a Kohl's Customer Correspondence Coordinator with the following note:

Kohl's appreciates and respects the forum the Dr. Laura radio show provides the public to voice their opinion.

In regards to your recent call-to-action involving Britney Spears and the Candie's brand partnership, we respectfully ask you remove the Kohl's media relations information from your Web site and replace it with the following:

Jessica Swearingen
cscc.escalated@kohls.com

By doing so, Kohl's will be better able to serve and respond to your audience.

Thank you for your understanding.

Jessica Swearingen
Kohl's Customer Correspondence Coordinator

I have to say that I am quite impressed that Kohl's would take the initiative to provide us with a contact email address. Please be respectful and polite when emailing Jessica. :)